To Succeed - A Successfull Hostelry Must....

Is it no wonder that pubs/inns close at a rate of 100+ per week when those in charge have few social skills and can not recognize their regular customers, and fail to greet them with a "Good Evening", or "How Are You"?  Living in North Devon one has got used to lack lustre drinking holes. The olde-worlde decor was ripped out in the 60s to cater for the tourists, and so those that are left have little, or  no, homely ambience about them.  The three inns that I visit regularly: The Rock at Georgeham (bar man never smiles) with an OK ambience, The Kings Arms, Georgeham (proprietor didn't recognize my wife despite having employed my two children) serves up superb Exmoor Beef, and the Grampus Inn, Lee is improving but you wonder if the publican cares whether you give him business or not. What is it with these people? Where is the drive, the enthusiasm, the old-fashioned hospitality. Why do they  bother?